You may have seen it already, but if not, pay attention when you get to the end of Calea Victoriei at the river. The new Ferrari Store is now opened (grand unveiling was December 5) and consists of three levels at over 500 square meters.
“Ferrari is a dream and a whole ensemble of special values: sportivity, fun to drive, performance, excellence and quality. Values that Ferrari has been cultivating for more than 60 years. There is a true effervescence for the Ferrari spirit and lifestyle among its fans, passionates and owners, despite age and status. By opening the Ferrari Store in Bucharest, all these values get closer to its many followers in Romania, who have now the possibility to own and complete the emotion of the brand”
Ion Bazac, President Forza Rossa.
So what is the Ferrari Store? Ferrari has definitely made the proper move capitalizing on it’s strong, luxurious, International brand with a unique racing and sporting history. These retail outlets feature clothing, memorabilia, accessories, office items, and other gift items all related to the “Prancing Horse”.
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